Studies by management consultants like McKinsey and Company suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. That, in turn, suggests big productivity wins for companies who can solve this problem.
Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core busi...
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Agile methodologies with a flexible core of technology enables teams to work across functions and respond to rapidly changing situations in every marketing channel.
To optimise content usage in an omni-channel marketing world, organisations must prioritise brand consistency and create a customer-centric approach through the introduction of an outside-in view.
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered now!
Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.
During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem.
Recognize the four signs that your channel is under-performing and turn the situation around by engaging and empowering your channel partners.
Learn how to transform your marketing operations to deliver engaging brand experiences!
Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!
As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.
During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!
WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.
In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.