Maximize the Return of Your Channel Marketing Investment

If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success. You also probably know how difficult it can be to engage and enable partners to take the actions necessary to drive that growth and success.

In this white paper, you learn how to stop “pampering and pressuring” your partners into compliance and instead “engage and empower” them. The first step to is to recognize the signs that your existing channel marketing program is limiting rather than fostering growth. If you can turn this around and “engage and empower” your partners, they are more likely to give you what you need.

Previous Content
Managing Digital Assets in an Increasingly Distributed World
Managing Digital Assets in an Increasingly Distributed World

Studies by management consultants suggest that the typical worker spends 20 percent of their working week l...

Next Article
Vendor Landscape Marketing Resource Management 2017 [Forrester]
Vendor Landscape Marketing Resource Management 2017 [Forrester]

Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recog...