Watch Your Step Bridge the Gap to Boost Marketing Value and ROI

As a marketer, it’s hard to fathom a time when there were no cellphones, tablets, Google and YouTube, when your customers didn’t have instant access to Facebook, Twitter, Instagram, or Pinterest. It wasn’t that long ago. But the impact of this rapid evolution into a digitally-connected society has been transformational. It has given way to a 24/7, global, open market that has altered how your customers fundamentally live their lives -- how they communicate, research, shop, entertain, travel, and so much more. Digital transformation is necessary for businesses to keep up in an ever-changing marketing ecosystem.

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Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery profession...

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Research Wave Through-Channel Marketing Automation, 2018 [Forrester]
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According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the ...