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The Future of Marketing Operations [Channel Pro Report]

October 3, 2018

The marketing organization is undergoing significant transformation. Traditional methods of orchestrating marketing campaigns are fast becoming a thing of the past with manual processes and legacy systems replaced by next-generation solutions that enable teams to connect with customers in new and more profitable ways.

Marketing operations technologies like Digital Asset Management (DAM) and Distributed Marketing Platforms now allow companies to target audiences more accurately, be more creative in their planning processes, run and manage campaigns with greater efficiency and flexibility, and provide a level of insight never before possible.

This report, The Future of Marketing Operations, examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.


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