Aprimo Sync! Nashville 2019: Addressing Challenges Within Marketing Plan & Spend Management
Marketing departments face constant pressure to develop data-backed, customer-centric strategies that generate a return on investment. Marketing leaders are under pressure to do more with less due to declining marketing budgets, and need tools to help drive efficiency in spend, automate key marketing processes, and effectively manage their marketing content. Join us as we discuss these issues and learn how to: - Better understand the factors driving marketing costs and identify efficiencies. - Enhance the value from every dollar of marketing spend - Better understand and accurately measure customer lifetime value - Identify marketing metrics that are relevant, insight driven, and reliable.