Aprimo Sync! Nashville 2019: Content Lifecycle Workshop
As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle. All content moves through a lifecycle regardless of type, format, channel, or platform, it’s all ideated, planned, created, managed, distributed, and (hopefully) measured. In this workshop we will evaluate what gaps, strategies, processes, and technologies you have in place for each phase of the Content Lifecycle and walk away with a road map to ensure a steady state of content flow, with flexible and responsive processes that lead to low operational risk and great brand experiences.