WATCH the next video in this series: https://youtu.be/PPd0M8xTUlY Ed Breault, Aprimo CMO, talks to Optimity Advisors’ John Horodyski about all things digital asset management. In this video, John lays out why a company’s digital operations orbits around digital asset management. LEARN MORE about digital asset management: https://www.aprimo.com/platform/digital-asset-management/
1:13Register now: https://www.aprimo.com/webcast-salesforce-connect/ Your customers expect a lot from the experiences you give them. They expect highly personalized content, and they expect it in every
0:33Ensure that all content being created is on-brand. Also empower all teams to quickly create content by having your brand guidelines live directly in the DAM.
1:30Rule out metadata mistakes with automated metadata inheritance so that you can ensure related content (i.e., localized and child assets) adopts the same set of metadata from its’ parent asset.
0:56We have made several enhancements to our platform, so that no matter where you are in Aprimo – it is a consistent experience.
