WATCH the next video in this series: https://youtu.be/VfbOYrY1G70 DAM is a mission-critical component to a successful digital operations outfit. Ed Breault, Aprimo CMO, and Optimity Advisors’ John Horodyski discuss the centrality of DAM and how brands can start 2021 off on the right foot. LEARN MORE about digital asset management: https://www.aprimo.com/platform/digital-asset-management/
1:13Register now: https://www.aprimo.com/webcast-salesforce-connect/ Your customers expect a lot from the experiences you give them. They expect highly personalized content, and they expect it in every
0:33Ensure that all content being created is on-brand. Also empower all teams to quickly create content by having your brand guidelines live directly in the DAM.
1:30Rule out metadata mistakes with automated metadata inheritance so that you can ensure related content (i.e., localized and child assets) adopts the same set of metadata from its’ parent asset.
0:56We have made several enhancements to our platform, so that no matter where you are in Aprimo – it is a consistent experience.
