LEARN MORE about digital asset management: https://www.aprimo.com/platform/digital-asset-management/ 2020 was one of the most trying years in living memory and digital asset management (DAM) became central to how many businesses kept going. So what does 2021 have in store for DAM? Optimity Advisors’ John Horodyski, a seasoned expert of all things DAM, makes some predictions for DAM in 2021.
1:13Register now: https://www.aprimo.com/webcast-salesforce-connect/ Your customers expect a lot from the experiences you give them. They expect highly personalized content, and they expect it in every
0:33Ensure that all content being created is on-brand. Also empower all teams to quickly create content by having your brand guidelines live directly in the DAM.
1:30Rule out metadata mistakes with automated metadata inheritance so that you can ensure related content (i.e., localized and child assets) adopts the same set of metadata from its’ parent asset.
0:56We have made several enhancements to our platform, so that no matter where you are in Aprimo – it is a consistent experience.
