John Horodyski – Aprimo Power Player | Power Players Series

April 26, 2021

READ the blog: https://www.aprimo.com/blog/power-players-john-horodyski-data-hindsight-insight-foresight/?utm_source=YouTube&utm_medium=video&utm_campaign=21GLQ2-PowerPlayersSeries:JohnHorodyski&utm_content=blog The Power Players series highlights industry professionals who are expanding the boundaries of content operations, marketing and martech strategy, and digital asset management. John Horodyski, Managing Director at Salt Flats aka The Oracle In this Power Players interview, hear what John Horodyski has to say about the marriage of data and content, why personalized content is only getting more and more vital, and why data is the language of our modern society. 0:00 - 1:57 - All About Oracle and Salt Flats 1:57 - 6:03 - Personalized Content is Key 6:03 - 8:13 - The Aspirations of Experience Driven Companies 8:13 - 11:22 - Climbing the Analytics Maturity Ladder 11:22 - 13:34 - Strengthening Data Today to Create a Better Tomorrow 13:34 - 15:27 - Critical Role of DAM 15:28 - 17:15 - Power Play

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Personalization is expected | John Horodyski – Aprimo Power Player
Personalization is expected | John Horodyski – Aprimo Power Player

WATCH the full interview: https://www.youtube.com/watch?v=Iq-29W87R6I READ the blog: https://www.aprimo.com...

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