We caught up with Tim Walters at Content Marketing World 2018 to talk about how organizations need to establish trust with consumers by better managing content throughout the customer lifecycle journey.
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Watch this video to learn how Aprimo's integrated platform solutions helped YBS to automate and optimize its marketing processes and become more efficient across its enterprise.
27:45Aprimo Sync! Nashville 2019: Content Lifecycle Workshop
As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle. All content moves through a life
34:24Aprimo Sync! Nashville 2019: Building Marketing Agility
In this hands-on session, learn how to build marketing agility and prove marketing ROI to your stakeholders using some of Aprimo's raw process data to measure and report on three core marketing agilit
34:41Aprimo Sync! Barcelona 2019: People and Process
For a technology program to succeed, it’s important to consider the people involved; their roles and their responsibilities. This presentation is an introduction to best practice in this area.
48:55Aprimo Sync! Nashville 2019: Breaking Through: Evolving Content, Operations and Performance
A new experience battlefront has emerged, forcing organizations and brands to rethink usage of content, operating model designs and business performance. In this session we will unpack examples of how
48:55Aprimo Sync! Nashville 2019: The Art of the Possible
Technology is ever evolving and with the emergence of things like 3D, Content Atomization, and Augmented Reality into the marketplace, driving the ultimate customer experiences, it’s essential as mark
27:03Aprimo Sync! Nashville 2019: People and Process
For a technology program to succeed, it’s important to consider the people involved; their roles and their responsibilities. This presentation is an introduction to best practice in this area.
22:30Aprimo Sync! Nashville 2019: Drive End User Adoption
Whether you are rolling out Aprimo for the first time or expanding the usage of Aprimo into your organization, in this session you’ll learn strategies and techniques that you can take back to your tea
15:48Aprimo Sync! Nashville 2019: Manage by Metrics
