Today’s marketers face a barrage of shifting industry dynamics, all while having fewer resources and less time to react to changing consumer needs. Leaders must be agile – adapting as needed to accommodate change and achieve more marketing wins.
By leveraging technology to optimize marketing operations and utilizing metrics and measurement to reduce inefficiencies, marketers can perform smarter marketing and achieve a new level of agility.
The right metrics and measurement framework allows you to merge together your plans, spend, and related marketing program data to produce key business insights. And using technology to automate this process enables you to quickly identify bottlenecks, make directional changes, and calculate ROI.
View the on-demand webinar to learn how you can:
- Establish metrics and improve accountability
- Centralize your operational information within a single data source
- Gain real-time insight into production timelines and identify if critical dates are at risk
- Create a measurement framework that identifies and reduces waste
Title: Optimizing Marketing Operations through Metrics, Measurement, and Technology
Duration: 1 hour
Speakers:
Chris Kahler CEO, EMMsphere |
Chris founded EMMcare in 2003 and became the CEO of EMMsphere in 2014 after EMMcare merged with Marketsphere consulting. Under his leadership, EMMsphere provides world class advisory, implementation, training and support services to help marketers utilize technology to its fullest potential and achieve results. Chris and his team ensure that marketers have the smart strategies, right technology tools, process and change management expertise needed to conquer chaos. |
Mike Coriell Vice President, Solutions Plus Consulting |
Mike has more than twenty years of experience in business intelligence, product management and consulting. As a managing partner at Solutions Plus, he has assisted Fortune 500 companies across the US with assessing their data needs and improving their processes with reporting and analytics. Mike and his team help marketers get the most value from their applications by developing reports and dashboards to support, measure and optimize critical business processes. |
Ed Breault Vice President of Marketing and Industry Solutions, Aprimo |
Ed Breault, VP of Marketing and Industry Solutions, is an accomplished marketing and software executive with more than 15 years of business transformation and marketing experience. Ed currently leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. |
