Aprimo Sync! Nashville 2019: Opening Remarks and Keynote with Shar VanBoskirk

Join Guest Speaker Shar VanBoskirk for her keynote: The Eye of The Tiger: Getting Your Marketing Function The Edge It Needs To Best Competitors You know your marketing function doesn't currently align with your empowered customers' wants and desires. And you are energized to evolve. But you don't know who you need, how to organize them, or what processes you should reinvent in order to make sure your marketing team has the eye of the tiger. This session will profile the approach and resources you need to change Marketing from the "make it pretty department" into a strategic driver of enterprise-wide customer obsession.